The negative impact of economic crisis felt by many companies in different business areas. Still, experts concurred that the crisis is still a positive value, as there may be a cleansing function, allowing you to survive a strong and promising and creative company that is not afraid of innovation and open-minded. Business practices fully support this expert opinion. It's no secret that one of the sectors which suffered enough from the crisis, is the sphere of hospitality, people have less travel, choose a cheaper holiday and modest hotels. To survive and somehow stay afloat in hard times of crisis, hoteliers invent all sorts of tricks and gimmicks, allowing lure guests to your hotel. So the owners of the hotel Sorrento Hotel in Seattle, came up to organize an evening of cultural-educational school for its guests "Night School. The lecturers in this school are various artists - artists, filmmakers, writers, etc.
Classes in the evening cultural and educational school held in the form of workshops, where participants gathered in the penthouse on the seventh floor for a good glass of whiskey or wine, and discuss trapeznichayut for example, a new book the author or artist's work. Participation in this seminar is worth USD 50, the food and drinks are included in the price. In addition to seminars on art, and are teaching classes, such as alcoholic drinks Drinking Lessons. These classes are held in the hotel bar, and spend their best bartenders and sommeliers, who for two hours telling listeners all about alcoholic beverages, spend an easy excursion into history and learn to make the most popular cocktails.
Or, for example music classes "Chamber vs. Chamber ", where you can learn more about classical or rock music and have fun and enjoy playing music and delicious hors d'oeuvres restaurant. Smart guests provides another service, this book read "Silent reading", customers who bought the book in a bookstore across the service reception, and then going to the bar to read it along with other guests, who also did not like to read in solitude.
This summer, the owners of Hotel Sorrento Hotel plans to introduce one more entertainment for your guests, hire independent film in a makeshift open-air cinema hotel with free popcorn for the audience and a meeting with directors and producers of films.
According to the hotel co-owner Barbara Malone, they keep coming up with new ideas of organizing entertainments for his guests, some of them are successful, others not, but most importantly, what visitors like, they recommend the hotel to friends and acquaintances.
Compared to other hotels, the number of guests that decreases with each passing year, and are trying to compete solely through pricing policies, business at the Sorrento Hotel are great, despite the crisis.