According to statistics, in 2006, the population of America at the age of 65 years and older was equal to 37.3 million. According to preliminary projections organizations US Administration on Aging, this figure will increase to 2030 year almost doubled to reach 71.5 million. This is a huge market for companies that produce goods and provide services for the elderly. Catching steadily increased elderly population, which is a huge and attractive target audience, the company Marbles: The Brain Store, decided to build their business on it. She opened the shop to develop products for the elderly in Chicago with the further development of the regional network.
The range of the store more than 200 items of educational games and books to computer programs, and puzzles that develop memory, coordination, visual perception, critical thinking, communication skills and contribute to the prevention of dangerous diseases of the brain as Alzheimer's disease and senile dementia.
All these products have been developing appropriate monitoring and endorsed by psychologists, physicians and scientists. On the Web site Marbles presented the results of independent studies that develop products capable of significantly improving the mental abilities and to prevent such widespread brain disease like Alzheimer's and dementia, cases which are constantly growing.
The idea to organize a similar shop with developing products for the elderly came from two entrepreneurs Gaskinz Lindsay and Karen Labi after they themselves faced with the disease of their parents' common disease, Alzheimer's disease and senile dementia. They are looking for ways to improve the health status of their parents and found that brain stimulation is crucial, if not crucial in the prevention of such diseases of the brain. Then they got the idea to create a place where older people could find for a variety of mental stimulants that help to maintain health.
Company Marbles in time to orient and found an attractive niche to build their businesses, which in part may be called social, because it contributes to solving major problems of society - the prevention of common diseases of the brain (Alzheimer's disease and senile dementia) and to improve the mental health of older American citizens.