Billboards with the smell of grilled meat

To attract the attention of consumers, advertisers and advertisers are inventing new moves in the original advertisement, which has recently become more sophisticated and custom - billboards with address an appeal to the consumer, billboards of real money, and now billboards with the smell.

Billboards with the smell of roast meat, advertising a new dish network Bloom grocery stores have been established along the River Highway (NC 150), Mooresville (Mooresville).

Creative idea belongs to the advertising agency Birdsong Gregory. The purpose of the original advertising campaign to attract more customers appetizing smell, affecting some of the strongest senses-smell.

Picture billboard has also attracted the attention of motorists to their "tasty" kind-a huge chunk of meat, which is visible from afar, and causes salivation smell only reinforces this fact. According to the authors of the idea, only one image is usually the meat is unlikely to draw attention of a large audience, even if it looks appetizing, delicious smell, that's another matter, he immediately acts on the appropriate receptors, causing a desire.

Billboards with the smell of roasted meat smells on schedule - with 7do 10 and from 4 to 7 pm, in the hours when the track is particularly loaded. The range of mouth-watering smell, according to agency employees Birdsong Gregory, about 30-50 yards.

In fact, according to eyewitnesses, a delicious smell of roast meat is captured at a distance of 15 feet, a distance of 30 feet as it is practically not there, ie to feel the delicious smell of roast meat must come close to the billboards and it is desirable to leave the car or open windows. This fact completely negates original idea advertisers.

A second drawback of the new advertising technologies, according to experts, it's her insecurity for others. Billboards lavished smells can trigger a wave of discontent and complaints from people suffering from asthma and allergies.

Finally, some opponents of the idea of ​​placing billborodov with the smells, feel that this is not ethically against the poor and hungry, the homeless.

But while the experts disagree about using or not using scents in advertising, the billboard with the smell of roast meat grocery Bloom continues to attract the attention of many visitors, as well as numerous media outlets, which in fact, already advertised company, Bloom and the advertising agency Birdsong Gregory one mention of this original idea.